Alex Tooby is a business mentor to entrepreneurs and small business owners. She offers a variety of free and paid trainings that teach entrepreneurs how to build, grow and scale their online businesses. She wanted something that feels proud to share and presents her business and herself as an authority.
The solution we present is an elegant brand identity design. It conveys that, her business is not new - it’s established, has authority and should be trusted and to increase customer base. New, cohesive branding will help create a more professional and authoritative brand.
Playfair Display will be used for headings and Aileron font family will be used for body texts on the website and other print materials.