A logo is more than just an image; it is a symbol of the company's values and mission. As a logo and brand identity designer, I have had the privilege of working with various brands and creating logos that accurately represent them.
Here's a breakdown of the 7 main type of logos:
Logotypes, also known as wordmarks, are logos that use only the company's name as the design element. These logos are simple, sleek, and elegant, and they effectively communicate a brand's identity. One of the most iconic logotypes is the Coca-Cola logo, which has remained virtually unchanged since 1887.
2. Lettermark Logos
Lettermark logos are similar to logotypes, but they use the company's initials instead of the full name. These logos are ideal for brands with long or complicated names that are difficult to remember. One of the most recognizable lettermark logos is IBM, which stands for International Business Machines.
3. Pictorial Mark
Pictorial marks, also known as logo symbols, use a visual element to represent a brand. These logos are ideal for brands that have a unique visual element that can be easily recognizable. A great example of a pictorial mark is the Apple logo, which features a stylized apple with a bite taken out of it.
Brandmarks are similar to pictorial marks, but they use a more abstract design element to represent the brand. These logos are ideal for brands that have a unique abstract element that can be easily recognizable. One great example of a brandmark is the Nike logo, which features the "swoosh" symbol.
5. Abstract Mark
Abstract marks use geometric shapes and abstract elements to create a unique logo. These logos are ideal for brands that want to convey a modern and futuristic image. The Pepsi logo, which features a circular shape with a red, white, and blue color scheme is an abstract mark.
6. Combination Mark
Combination marks combine two or more design elements, such as a logotype and a pictorial mark, to create a unique logo. These logos are ideal for brands that want to communicate both their name and their unique visual element. For example, the Burger King logo features a logotype and a pictorial element of a burger.
7. Emblem Logos
Emblem logos use a design element, such as a shield or crest, to create a traditional and timeless logo. These logos are ideal for brands that want to communicate a sense of tradition and authority. One great example of an emblem logo is the Harley-Davidson logo, which features a shield with the company's name and a pair of wings.
It's important to note that, each type of logo has its unique strengths and weaknesses. The key is to choose the right type of logo that accurately represents the brand and effectively communicates its values and mission. By understanding the different types of logos and their applications, brands can create logos that are simple, timeless, memorable, and effective.